Real estate, redefined.

We’re on a mission to redefine the traditional real estate experience. Our contemporary, tailor-made approach to selling property is based on three fundamentals: the relationships we have, the technology we use, and the high-end production values we apply to marketing our properties.

People matter most.

Alex forges relationships built on open-communication, discretion, and accountability. He listens and then advises, which allows him to create a property service that is fully bespoke to you. He strives to create personal, long-lasting relationships.

Alex Root Luxury Real Estate Agent

Technology drives our experience.

We believe technology is the key to a successful property experience. Not only does it help us market our properties more effectively, but it actually empowers you the client to make more informed decisions by leveraging data and insights at your fingertips.

Alex Root, Top Bloomington Real Estate Agent

Harnessing the power of content.

We market our properties through content, not advertising. There’s more to property marketing than the traditional agency model offers today. Instead, by leveraging digital marketing channels to their fullest, we create beautiful and engaging content that people want to share, reaching the widest possible audience of qualified buyers.